Director of Product and Content Marketing

Remote
Full Time
Marketing
Experienced

Agent IQ is revolutionizing digital customer engagement for banks, helping financial institutions build deeper, more personal relationships with account holders through AI-powered solutions. We are looking for a Director of Product and Content Marketing to join our team and drive a cohesive strategy that combines compelling content creation with effective product marketing. This senior role is ideal for a marketing professional with at least 10 years of experience in crafting strategies and executing initiatives that enhance product visibility and engagement. This is a remote position and can work anywhere in the US.

Key Responsibilities

  • Product Marketing Leadership:
     
    • Develop and own the go-to-market strategy for Agent IQ’s product offerings, including messaging, positioning, and competitive differentiation
    • Partner with product management and sales to craft value-driven messaging that resonates with our target audience of financial institutions
    • Enable the sales team with effective materials, including pitch decks, battle cards, and client partner case studies, to drive product adoption and retention
    • Analyze market trends, client partner feedback, and competitive insights to refine product positioning and inform product development
       
  • Content Strategy & Execution:
     
    • Design and execute a content strategy that supports product marketing goals and drives brand awareness, thought leadership, and lead generation
    • Create high-quality, engaging content across formats, including blogs, articles, webinars, case studies, and email & social campaigns
    • Ensure all content aligns with our product’s value proposition and addresses key challenges faced by our target audience
       
  • Integrated Campaign Development:
     
    • Plan and implement integrated campaigns that combine product marketing insights with engaging content to drive customer engagement and product interest
    • Collaborate with the marketing team to distribute content effectively across channels and optimize campaign performance
       
  • Performance Measurement & Optimization:
     
    • Track and analyze the effectiveness of marketing initiatives, including product adoption metrics, content engagement, and lead conversion rates
    • Use insights to continuously refine marketing strategies and deliver measurable results

Required Qualifications

  • Experience:
     
    • At least 10 years in product marketing, content marketing, or a combined role, with a strong focus on strategy and execution
    • Proven ability to develop and execute go-to-market strategies for B2B SaaS products, preferably in the fintech or financial services industry
       
  • Skills:
     
    • Exceptional ability to translate technical product details into clear, compelling messaging for various audiences - copywriting skills is a big plus
    • Strong content creation skills across various media types
    • Proficiency with the following marketing tools: HubSpot, Google Analytics, Zoominfo
       
  • Knowledge:
     
    • Deep understanding of the financial services industry and digital customer engagement challenges
    • Familiarity with AI-driven technologies and their applications in banking is a plus
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